7 Reasons to develop a mobile app for your business
Marketing, advertising, and customer service platform are combined into one platform “your business mobile app” which can add exceptional value once you design, develop and launch a functional mobile app satisfying your current and potential needs whether its “informational — transactional — customer support” needs.
1. Increased Brand Awareness
Mobile apps are considered as an efficient solution to extend brand awareness quite many other marketing solutions as they guarantee more visibility and attention-grabbing with the targeted audience who are active on their mobiles daily moving among different apps at their fingertips distant from annoying advertising solutions.
You can reach the specified brand awareness level together with your professional mobile app in some ways including:
*Sending new products and offers push notifications
*Adding business and products information
*Company events and activities announcements
*Updates and new features of products announcements
*Listing products & Services Prices and available discounts
Within a couple of seconds since opening your business app, the potential customer are going to be conscious of all information and news associated with your business and what you’re offering.
2. Higher business engagement level
The more installs for your business mobile app on potential & current customers’ mobile phones, the closer you’re “At their fingertips “to your business targeted audience.
Professional business mobile apps will increase engagement together with your business through customized options and features because it provides:
*Visibility to current and potential clients 24/7
* It is easy to use and quickly buying and booking options
*Secure payment options and transactions
*Customer service and support effective options (ex “in-app messaging”)
For increasing engagement more and more, you ought to add social features to your business app including:
Logging through social media accounts
In-app messaging
Likes or Favorties for appealing products
Comments and Reviews
Mobile apps content and features are often customized supported the user location, preferences and user engagement on your business app which permit customizing and improving the general user experience.
3. Direct communication options
mobile app communication options
There’s nothing simpler in communication with current and potential customers than direct personal communication because it guarantees a quicker and simpler response to inquiries and issues.
Mobile apps provide direct communication solutions together with your current & potential customers through
* Customers support (in-app messaging — Call buttons — Get Direction Buttons)
* Complaints
* Feedback
* Suggestions
* Reviews
* FAQ Answers
4. Boosting sales & revenues
The main goal for all business cycles is to realize more and more sales and accumulate more revenues.
Online shopping may be a major trend currently and within the future as consumers are easier searching and exploring desired products or services online saving longer and efforts than visiting regular traditional physical stores.
52% of online orders are done via mobiles because it requires minimum efforts to look , explore and order desired products or acquiring desired services within a couple of minutes.
Take advantage of your business mobile app to feature your business products and services under main related categories with advanced search options, easy ordering steps, and multiple secure payment solutions to assist your business in boosting sales and revenues by providing the simplest possible shopping experience.
5. Completing other marketing platforms
Fortunately, mobile apps are effective marketing platforms that ought to be integrated into your marketing campaigns and aligned with other marketing platforms including your business website and official social media accounts.
Promote your business mobile app through social media marketing campaigns through adding a legitimate download link on Google Play and App Store platforms on social media posts, social media accounts bio and on your business website plus promoting the app with program marketing campaigns (Google Search ads — Google Display ads).
6. Providing real value to customers
Depend on your app for collecting required customers’ information through easy-to-fill and complete forms and surveys that need minimum efforts than regular documents saving valuable time and efforts for your current and potential customers.
Apply a gift program for potential and current customers who are active on your business app through cumulative points that are useful to deduct from the general cost of their desired products and services.
7. Tracking & Analyzing customers’ behavior
Using Google Analytics platform or Firebase, you’ll be ready to track the activity of your app users including:
* Daily, weekly and monthly active users
* Active users’ demographics (Location — Age — Gender — OS — sorts of used devices) and preferences
* Completed Conversions (Buying & Booking transactions — In-app Downloads — Calls — Get Directions requests)
* Acquisition channels that directed users to your app
* Total Transactions & Revenues generated from your business app
Analyzing these valuable data will cause you to ready to evaluate and improve your business performance additionally to customizing the app content and features supported the active users’ engagement and preferences.
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